TikTok isn’t just a hub for entertainment—it’s a powerful platform to make money. With just a few thousand more followers, you could turn your creativity into a full-time income through collaborations, promotions, and brand deals. Wondering how much you can earn? Discover the top TikTok earners, their follower base, and their annual income from the platform below!Â
The Revenue of the Highest Paid TikTokers
The annual revenue TikTokers earn depends heavily on the niche and follower base. A niche in demand and a strong following are the key factors that convince brands and companies to collaborate with content creators and pay generously.
According to the report by Neoreach, each niche pays differently, with the Fashion and Lifestyle categories being the most profitable:
The report also states that most influencers earn $15,000 to $25,000 annually on average, with only one-third of participants making a full-time salary. See the chart below:
It’s worth mentioning that half of the content creators surveyed claimed to spend fewer than 40 hours a week on their TikTok account, which can be considered a side gig or a part-time job. Those who invest significant time and effort into growing their TikTok accounts are more likely to go viral and gain popularity. The success of the top TikTok earners is proof that the hard work pays off.
8 TikTok Earners on the Platform
- Charli D’AmelioÂ
TikTok Tag: @charlidamelio
Estimated Annual Earnings: $17.5M
Followers: 155.8M
Charli D’Amelio is the top earner on TikTok not only based on her strong following but also because Forbes nominated the creator as one of the highest-paid TikTok stars.
Charli started on TikTok posting dance videos in 2019, leading to her first viral videos, a place in the opening act for the Jonas Brothers, and an appearance on Jimmy Fallon’s The Tonight Show.
Taking advantage of her strong online presence, Charli was invited by Prada to cover Paris Fashion Week and even partnered with EOS Cosmetics. One of her biggest achievements includes participating in a Super Bowl commercial and having a drink named after her in Dunkin Donuts, among others.
Charli is not the only talented member of the D’Amelio family–her older sister, Dixie, has been actively posting on TikTok and is the second-highest-paid influencer on the platform.
- Dixie D’Amelio
TikTok Tag: @dixiedamelio
Estimated Annual Earnings: $10M
Followers: 55.4M
Dixie D’Amelio is Charlie’s older sister and one of the top TikTok earners. She’s been active on TikTok and is often spotted creating content with her younger sister. Both sisters are well-known for their mini-TV series on Hulu called “The D’Amelio Show” and a brand deal with Morphe Cosmetics. In addition to that, the D’Amelio sisters have launched their clothing brand, Social Tourist.
Unlike Charlie, Dixie chose a music career and released her first single “Be Happy” in 2020 that debuted at number one on Billboard’s Top Thriller U.S. and Triller Global charts.
- Addison Rae
TikTok Tag: @addisonre
Estimated Annual Earnings: $8.5M
Followers: 88.5M
Addison Rae is one of the most earning TikTokers that got to fame thanks to her dance moves. It took her less than a year to grow her audience to a million followers.
After gaining her popularity, Addison had her first sponsored content for Fashion Nove and later formed the Hype House, the group of TikTok influencers that Charlie and Dixie D’Amelio joined soon after.
Addison Rae’s success took off after she created branded merchandise and sponsored content for Daniel Wellington. She became a spokesperson for American Eagle and started appearing in TV ads.
Some of her latest achievements include launching a makeup line called Item Beauty and starring in Netflix’s He’s All That film.
- Bella PorchÂ
TikTok Tag: @bellapoarch
Estimated Annual Earnings: $5M
Followers: 94.3M
Bella Porch is a TikTok phenomenon that took over the platform with viral lip-syncing videos to Millie B’s “Soph Aspin Send.” In fact, Bella was the most-watched TikTok content creator of 2020.
Bella Porch has always been open about her background. She spoke about moving to Texas with her adoptive family and the challenges she faced growing up. As she was building her audience, she branched out to a music career and released a single that reached #56 on the Billboard Pop charts.
- Josh Richards
TikTok Tag: @joshrichards
Estimated Annual Earnings: $5M
Followers: 25.5M
Josh Richards is another highest-paid TikTok creator with over 25 million followers. He started on the platform posting lip-syncing, dancing, and singing videos, which led him to establish sponsorships with renowned brands like Rebook and HouseParty.
Throughout Josh’s career, the content creator has gone beyond recording videos. He launched his energy drink business named Ani Energy, a talent management company called Talent X, and even secured the position of Chief Strategy Officer of Triller, a platform for creators.
- Kris Collins
TikTok Tag: @kallmekris
Estimated Annual Earnings: $4.75M
Followers: 50.8M
If you’ve seen comedy clips of a single blonde featuring a role of the whole family, you’ve most likely watched Kris Collins, one of the top TikTok earners with an active audience across platforms.
Collins was a hairdresser in Vancouver, Canada, but was laid off when the pandemic struck. Thankfully for her brother, Kris has begun recording short funny videos that center around her and other family members.
As she was rising to fame, her sense of humor attracted the attention of brands and companies like Amazon, Hershey, Pantene, and others.
- Avani GreggÂ
TikTok Tag: @avani
Estimated Annual Earnings: $4.75M
Followers: 41.8M
Avani Gregg has become famous for her make-up transitions, especially of a Harley Quinn-style clown that went viral. In 2019, Avani joined Hype House alongside Charli and her older sister and starred in the TV series called Chicken Girls.
Although the creator has a long journey ahead of her, Avani has already secured brand partnerships with NYX Cosmetics and has launched her own merchandise line.
- Khaby LameÂ
TikTok Tag: @khaby.lame
Estimated Annual Earnings: $4M
Followers: 162.4M
Khabane Lame is a Senegalese-Italian TikTok influencer who quickly rose to fame thanks to his funny videos in which he silently mocks complicated “life hacks.” Initially, Khaby gained attention by reviewing and parodying content on his own, but his influence has since expanded significantly. Today, he collaborates with A-list celebrities, iconic brands, and major companies.
Khaby’s sense of humor is very relatable, and that’s exactly what helps him resonate with his large audience.
Wrapping Up
TikTok opens many opportunities to content creators, especially for reaching a larger audience and establishing a reliable source of income on the platform.
The highest-paid TikTok influencers didn’t achieve their success overnight—they invested time and effort into creating engaging content and building genuine connections with their followers. Their journey proves the importance of consistency, creativity, and audience engagement—essential ingredients for anyone aspiring to thrive on the platform.
This means that your hard work will pay off once you establish a good online presence and gain an active following. Bulkoid stands by your side and helps rising TikTok influencers reach success faster.
